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Identify Budget and Proprietary Brands

3:46
17:48
1.8M views

At 3:46 in

Harbor Freights Best kept SECRET that 99% of people don't know

What happens here

The team identifies the Drill Master 18V Cordless 3/8" Drill/Driver, priced at $19.99, as potentially the "worst" drill. They are surprised to find it includes a battery and charger. The sales associate confirms that brands like Hercules, Bauer, Warrior, and Chicago Electric are proprietary to Harbor Freight and are manufactured specifically for them, often designed to compete with popular brands. He states that the vice president of Harbor Freight will visit stores to receive direct feedback and encourages employees to be honest about the tools.

Goal: Understand Harbor Freight's in-house brands and their competitive positioning.

Tools and materials

  • Battery and Charger Drill Master — Power source for Drill Master, Bauer Cordless Angle Grinder Bauer

What they say

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you do know you're in front of the two two tool test kings right here oh are you you guys are online two two these are the tools in action guys holy crap i'm buying this one too i'm buying the best and worst from harbor freight oh yes i'm doing this one too look at this twenty dollar drill master twenty bucks twenty dollars oh yeah without a doubt oh yeah i'm definitely doing that one so i'm gonna do the best and worst from harbor freight against the best and worst from home depot what is your worst one i know you're not supposed to say i mean how about you just how about your most price effect how about you just walk by it and if you slow down in front of a model right you just what's your most your most modestly priced one right here the drill man it's 20 dollars dude it's a 20 drone network and it's got i don't have my current yeah [Laughter] you just say hey i'm the dirt monkey i just don't care he knows him dude we're not the cool tool guys all right so i'm going to buy that one the drill master and i'm going to buy the um hercules the best and worst from harbor freight what are you guys getting i'm going bauer dude i already have the barracks you buy another i'm getting this one 20 and that includes a battery does that actually have a battery with it if that's got a battery battery that's a heck of a deal man all right you guys got hardwood i'm getting the best and worst i'm getting a 19 drill i'm sure it does because it doesn't have one i don't know yeah it's got a battery with it and it's gonna don't look i'm not opening your stuff while i'm in the store [Laughter] it's okay we have to give you a credit card uh okay so it's got a charger so this is a one and you're done right this has drill battery everything for 20 freaking dollars holy crap mine would you be coming here one day i'm filming like a best off and we would make sure that like you could be bad that it would just be all positive i'll be honest with you we'd love harbor freight yeah but i seriously love harbor freight you know if you're buying actually i really like harbor freight that's the 89 one right it should be yeah that's got the battery so we're just going to use the batteries that come with it all right done look at this the price you got a rotary hammer for 94 dollars that's crazy here's just the bigger version of it for 169 and then they go up 274 359. that's do they do they make their own tools i didn't catch that so no they well we have them all made overseas just like…

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