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The Search for a New Ford NASCAR Model

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16:40
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Ford ALMOST Made a "SuperBird" for NASCAR in 1996 With Lincoln Parts..Here's Why It Never Happened

What happens here

Don Miller elaborates on the historical context, explaining that in the mid-1990s, Ford Motor Company was racing the Thunderbird model in NASCAR, which was highly successful. However, Ford made the decision to cease production of the Thunderbird. This created a significant problem for Ford's NASCAR teams, as they needed a new car to race. Dan Rivard, who was in charge of Ford Performance at the time, contacted Miller for help, emphasizing the need for a car that could be both built by Ford for racing and marketed to the public. This premise implied that General Motors had already been able to create a special car for NASCAR that they could market to the public as the same car on the racetrack.

Goal: Understand the business and racing dilemma that led to the prototype's conception.

Tools and materials

  • Chevrolet Monte Carlo NASCAR Race Car — Demonstrating a competitor's contemporary NASCAR model
  • Ford Thunderbird NASCAR Race Car — Illustrating Ford's previous successful NASCAR model

What they say

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80s and early 90s the you know we were racing the fort thunderbird and it was a very successful automobile but one day in the in the mid 90s ford motor company and the leader of the of the ford teams you know the guy that was in charge of ford performance at the time was a man by the name of dan rivard and he called me and said now we have a situation i want you to be aware of it and i need your help and i said well we'll do whatever we can you know we're a poor demon and i like dan especially you know he's a good guy and he said at the end of next year we're going to stop building thunderbirds and said what you got to be kidding me what are we going to race and he said well that's what i'm here to talk to you about that's what i want to talk to you about this is the pen preface this you were like the main guy at penske we didn't say that's the president of pennsylvania okay yeah i just wanna i know that but these guys don't know that and so anyway um you know dan said you know we we're thinking about lots of options you know chevrolet has been able to you know build us almost a special car for nascar racing and market it you know in the to the public under the premise that it is the car that they're racing on the racetrack which of course we know it isn't but i said yeah at the time it was going to be the lagoona oh they were so they were doing this too they were doing this too oh where's theirs at anyway so we'll look into some options and he said well here's what we want to do we want to make sure that we're it's something that we can build at the factory so that that car that whatever it turns out to be is something that can be marketed to the public when we're done because that's you know there's no sense of us embracing something that

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