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Recalling Wrangler Sponsorship and Marketing

13:25
42:18
220.3K views

At 13:25 in

Dale Earnhardt's Early Days: Inside Rod Osterlund's Former Race Shop with Doug Richert! (Crew Chief)

What happens here

Doug points out the specific location where the famous photo of Dale Earnhardt standing with his Wrangler race car was taken, confirming the asphalt shape remained the same. He then recounts the circumstances surrounding taking on Wrangler as a sponsor in 1981 and the role of the marketing company that operated from the end of the building. This highlights the practical and business aspects of running a race team from this location.

Goal: Identify the location of a famous photo and discuss sponsorship/marketing operations.

Tools and materials

  • Old Wrangler Race Car Photo Wrangler — Visual reference for historical context

What they say

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got like a lazy boy chair and then the next next thing I said you know Kevin I went to high school with this guy he's a super nice guy and I said Kevin let's get a pool table my wife is looking for me one day I don't know who's coming art art Kevin art and I'm like oh know any of this stuff's up here you know and she comes up the stairs you know what do you got what are you doing and I'm like I got this our break room I said Kevin man I don't want you hurt yourself trying to help me out working so this is our break room and then the crane and stuff can you still see it yeah so oh yeah there's the rail and that's the beam it wrote on that's the beam and that's the beam right there I I wouldn't have known how to remove it you know some of this stuff was kind of done on the Fly this is the disco dance room college kids things that they didn't mirrors on the ceiling did you take those from over Roland's desk no I figured the ceiling this guy rented space for me over the industrial park that I have and what it is is it they hang it in I don't think it took off in America cuz sheet rockers and whatnot but they they hang it in and then they take a heater and and it shrinks up and cool yeah so really cool and uh

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