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Stesso

Determine Search Platforms and Keywords

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Business Owner says Electricians should be $100/HR Maximum, do you agree with this? #hendythesparky

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What happens here

Following the initial response, inquire about the specific platforms or methods they would use. For example, if they mention 'Google,' ask, 'And what would you type in Google?' This helps to identify common search terms and digital behaviors that businesses employ when seeking services.

Goal: Understand specific digital search strategies.

What they say

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So, what's up? I'm here in Chicago in a mall. So, sir, if you don't mind, I ask you, if you have an emergency and you need an electrician, how would you find an electrician? >> Google. >> And what would you type in Google? >> Electrician. That's it. >> Make it easy. And I'm looking the first three options. >> The first three options on Google. >> Looking for price. The best price. I take it and that's it. Of course, reviews and stuff like that before.

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