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Install a straight section of the adhesive-coated cove base molding onto the wall. Carefully position the molding, ensuring it is aligned closely with any previously installed pieces. Avoid overlapping the ends. Once positioned, firmly press the cove base against the wall. When pressing, always push *towards* the seam of the adjacent piece. This technique helps to create a tight, flush joint and prevents gaps from forming. The presenter also notes to intentionally leave the top edge of the cove base slightly higher than the carpet/floor line. This ensures that the molding covers any paint inconsistencies or marks on the wall, resulting in a cleaner finish.