The Power of Duplicable Processes: Early Success Story
At 6:28 in
Who Makes the most Money in the GREEN industry
What happens here
Brian, an experienced Aquascape pond builder, shares his personal journey. He recounts that in 1995, with just an old Ford F-150 pickup truck, shovels, and wheelbarrows, he and a small crew built 130 ponds in a single season (May to mid-November) in the Chicago area. He emphasizes that these were all 'one-day projects.' This highlights the duplicable and systematic nature of Aquascape installations. Later, when tasked with teaching contractors across the country (San Antonio, Massachusetts, Texas, Arizona) how to build ponds in different, often harder-to-dig conditions, he and his colleague Chris Wilson consistently achieved one-day installations. This demonstrates that with the right process, even challenging terrain can be tackled efficiently, and specialized heavy equipment is not a prerequisite for entry-level projects.
Goal: Illustrate that successful and profitable pond building is achievable with basic tools and a systematic approach.
Tools and materials
- Ford F-150 Pickup Truck Ford — Transporting materials and equipment
- Shovels — Excavation
- Wheelbarrows — Transporting materials
What they say
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What they say
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