Skip to main content

The Power of Duplicable Processes: Early Success Story

6:28
44:18
6.2K views

At 6:28 in

Who Makes the most Money in the GREEN industry

What happens here

Brian, an experienced Aquascape pond builder, shares his personal journey. He recounts that in 1995, with just an old Ford F-150 pickup truck, shovels, and wheelbarrows, he and a small crew built 130 ponds in a single season (May to mid-November) in the Chicago area. He emphasizes that these were all 'one-day projects.' This highlights the duplicable and systematic nature of Aquascape installations. Later, when tasked with teaching contractors across the country (San Antonio, Massachusetts, Texas, Arizona) how to build ponds in different, often harder-to-dig conditions, he and his colleague Chris Wilson consistently achieved one-day installations. This demonstrates that with the right process, even challenging terrain can be tackled efficiently, and specialized heavy equipment is not a prerequisite for entry-level projects.

Goal: Illustrate that successful and profitable pond building is achievable with basic tools and a systematic approach.

Tools and materials

  • Ford F-150 Pickup Truck Ford — Transporting materials and equipment
  • Shovels — Excavation
  • Wheelbarrows — Transporting materials

What they say

Hide

right. >> Remember the guy from the picture I was showing you, Brian? This is Brian. >> Hey, what's up, everyone? Okay, Brian, tell me the story. You had an F-150 pickup truck. When I said you don't need equipment, tell me about this season and what you guys used and what you did, will you? So, what's crazy is when I first started with Aquascape back in 1995, and that's really aging me, but so does the gray and everything else. Um it was myself, Greg, Ed the Pond Professor over there. And Greg was loosely on the crew. So, it was Ed, myself, and a few other guys. And that year we built 130 different projects. Across the nation? >> No. In the Chicagoland area. >> minute. I thought you were traveling across the nation. >> That story you're talking about was when I was teaching people how to do stuff. >> okay, okay, so >> So, so our my first year we built 130 ponds. Greg designed and sold every single one of them. Skimmer box on one side, biofalls on the other side, and some rock and gravel in between. And they ranged from this up to like an 11 by 16 pond, but every project was a one-day project. Our overhead was a F-150, pretty beaten up F-150 truck, and that was it. We didn't have a trailer, we didn't have a side cutter, we didn't have a dingo, we didn't have excavators, we didn't have skid steers. We had shovels and wheelbarrows. And 5 days a week we would build five ponds. Pond a day, 5 days a week, from April May till mid-November. And that's you know, that's how we used >> why That's why I say this is a wash, rinse, and repeat repeat duplicable process because you did it. And then, on top of doing 130 in a season with with Greg and Ed, you did the training where you traveled across the >> So, that next year, because obviously after you do all 130 of these things, you have an idea of how to do it, right? And you really don't need that many to learn how to do it. You could do it three times and you get the process. Dig the hole, put the skimmer in, flip the dirt over here, etc., etc. So, Greg at the age I was um 19, sent me out on the road to go teach contractors all over the country in different parts of the world on how to build these ponds. So, I would show up in San Antonio, Texas. I'd have 60 people sitting there watching myself and Chris Wilson, Yeah. >> with me. We would teach contractors on how to do this. And the reason he sent us out there is because people in San Antonio, people in…

Auto-generated from the video audio.