Focusing on Core Business and Eliminating 'Tire Kickers'
At 5:13 in
Wasting Time Excavating, On Employees, Landscaping, Routing & Running a business
What happens here
The final segment focuses on a house reconstruction project where a basement needs to be dug beneath an existing garage slab. The host emphasizes that business owners prefer to focus on their core passion (e.g., complex construction) rather than administrative tasks like "pushing paper." He introduces the concept of "tire kickers" – clients who waste time without committing to a project. Jobber is again presented as a solution that handles these details, allowing business owners to concentrate on their strengths. A new training series on sales and eliminating "tire kickers" is promoted at DirtMonkeyUniversity.com, with a 10% discount for Jobber subscribers.
Goal: Empower business owners to focus on their passion by delegating administrative burdens and effectively screening clients.
Tools and materials
- House with temporary blue tarp N/A — Visual background for discussing a major reconstruction project (digging a basement under a garage slab)