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Maintenance Plan and Recurring Revenue

15:47
27:55
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At 15:47 in

This One-Man Business Has HUGE Margins

What happens here

The franchisee explains the attractive recurring revenue model of the MosquitoNix business. Customers sign up for monthly maintenance plans (e.g., $125/month in 2025), which provides a 'white glove service'. This service includes regular refills of the proprietary solution, seasonal system adjustments (winterization and spring opening), and electronic monitoring of the system. The monitoring allows the franchisee to detect issues like clogs or low solution levels remotely, often before the customer is even aware, ensuring continuous and hassle-free protection. Natural damages, such as lines chewed by squirrels, are covered under the maintenance plan.

Goal: Understand the recurring revenue model and customer service aspect of the business.

Tools and materials

  • iPhone Apple — Remotely monitoring and controlling the system via the MosquitoNix app

What they say

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before the issue becomes apparent, we fix it, and then we get out. Yes, it is white glove. We don't want you to do anything but come out and enjoy this beautiful outdoor space that you have. Go out to the sauna and enjoy it. Get around the koi pond, get in the hot tub, and not get bit, and not worry, "Did it go off? Is somebody taking care of it?" Because we are here to take care of it 24/7. >> What is an average typical monthly maintenance cost for a system like this to a customer? To a customer, what are they going to pay? >> On average, in 2025, the monthly maintenance plan was $125. >> $125 per month. So, consider that residual income to the contractor, and if he installs the system right, he's also he's on the hook to make sure that it's always good no matter for the life of the life of the the system, correct? >> That's correct. Anything nature-related, if a squirrel comes along and chews through one of these lines while it's chewing its nut or you know, the nuts early in the fall, then we come out and take care of that. If If the fence fell down and it ripped it apart for whatever reason, we would come out whenever we put the fence back up, and we would fix that for you. There'd be no charge for that. That's how we take care of our customers. >> So, there's a benefit to the contractor, there's a benefit to the customer who never has to worry about properly maintaining this thing again cuz it's not a To the customer, it's not a one-time install, they walk away, and then everything falls on them. You guys make sure that every single month where you every single day you're monitoring it to make sure that this thing is working the way that the customer expected it in the first place, but that's generating residual income to the contractor, so that there's it's a win-win for both the customer and the contractor simultaneously. The customer doesn't worry about anything and the contractor keeps making money every single month and if he's done his job the right way, it's really just a matter of opening it, closing it, then doing periodic inspections and maintenance to make sure all of the nozzles haven't calcified, closed up and everything is operating as the way it should be, but you can do that remotely for a portion of that. >> A good portion of that we can. We can tell if it's already kept if they're starting to calcify because we see a drop in the solution going down in the reservoir. You should see us Ideally, you…

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