Build SEO into your Website
At 2:09 in
SEO for Small Business- How to Rank FAST in Google and Make a Ton of Money
What happens here
The second step involves designing or optimizing your business website with Search Engine Optimization (SEO) in mind. Avoid using generic template builders like Wix, Weebly, GoDaddy, VistaPrint, or Squarespace, as they often lack the robust SEO capabilities of custom or more flexible platforms. Instead, build your website using a platform that allows for full SEO control, such as WordPress. Key areas to focus on for keyword integration include page titles, URLs (web addresses), and the actual content on each page. Use pictures with relevant titles and geo-tags to improve local search results without 'keyword stuffing' (overloading keywords). Aim for a sufficient number of pages (e.g., 5-10) with high-quality, relevant content, ensuring each page targets specific keywords and location information.
Goal: Create a search engine-friendly website that accurately reflects your business offerings and targets relevant keywords.
Tools and materials
- Image Editing Software Various — Adding titles and geo-tags to images before uploading to your website
- Keyword Research Tools Various — Identifying relevant keywords for your business and industry
- Website Platform — Building and managing your website with robust SEO capabilities
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