Apply First Coat of Matte Latex Paint

What happens here

The presenter begins applying the first coat of the vibrant pink/red 'Unpaint' matte latex paint to a sample board using a small paint roller. The application method is similar to standard latex paint, rolling it on smoothly and evenly. The video highlights how well the paint covers, even over a pre-existing white surface, indicating strong pigmentation and opacity in a single coat.

Goal: This step involves applying the initial layer of the peelable matte latex paint to a sample board using a roller, demonstrating its coverage.