Introduction to the Business Dilemma

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Master Electrician gives Advice for All New Contractors, to pick Service or Construction, Thoughts?

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What happens here

The speaker, a man in a blue shirt and white cap driving a car, begins by recounting a conversation with his son, Chris, who expressed excitement about an opportunity to take on a new construction project for a chain restaurant. The son explained that a company from the Midwest was looking for electricians and 'really wanted them to do the work'.

Goal: Set up the scenario for the business lesson.

What they say

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So, my son says to me, "Hey, Dad, we just got an opportunity to do new construction for a chain restaurant." And I said, "Wow, that's fantastic. How did you get the lead?" "Well, it was a company from the Midwest, and they're looking for electricians, and really want us to do the work." I said, "Chris, no. We're not going to be doing that. Number one, you're either a construction

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