Make Money Painting! Make A Million Dollars As A Painter. Marketing Tips.

this chris idaho painter here on paint live tv today this is a video on social media marketing and this is part of my cabinet series so i'm going to be talking about how i use social media marketing to get cabinet jobs so if you need to get some jobs if you want to know how i go about marketing cabinets specifically and getting cabinet painting jobs and this does pertain to your painting business as a whole stay tuned for this video [Applause] [Music] all right this is lesson number one and this is on social media marketing and i'm gonna give you some do's and don'ts of social media marketing and maybe some reasons why you should be doing social media marketing and and uh what are some of the avenues that you can utilize in social media marketing so we're going to talk a little bit about that and social media marketing is definitely something you should be doing i think it's a must do when it comes to uh owning and running your own business all right so i'm gonna talk about some of the uh social media platforms that are available out there you know for you to market uh yourself and your company and and these are these are all free platforms so you can utilize them it's not going to cost you anything to create these accounts and um and help establish your brand all right some of the platforms that you can utilize when it comes to social media marketing is instagram facebook twitter uh pinterest um tick tock i mean i'm on all those i'm utilizing all those and it's interesting because you know social media there's certain things on platforms that just come and go and some that are popular and some that are not popular and you know over the years i've tried to just like utilize all of them to help establish my brand and to get jobs and some of them will get you more jobs some of them will get you less jobs some of them are basically just places to you know give information about your company out for people that are searching you know to find bids um or looking for a painter so there you know there's reasons why you should do some and reasons why maybe you shouldn't do others i think probably facebook is the one more geared towards businesses and probably the most important one that you should establish and get your business on to help you build your brand establish credibility establish customer confidence and then just a place where you can house your comfort in company information where people can find you and also contact information i'm going to talk a little bit about the do's and don'ts now of all those platforms all right so the first thing i got to say when it comes to these platforms is be professional so you you don't want to be non-professional so anytime you're posting content always keep it professional you want your um platform when you build it you want it to look professional too so if that um if that means hiring somebody to do it because you don't have any experience most of these platforms are very straightforward forward they're very intuitive they're very easy to use and um not difficult and if you don't know how to you know create photographs you don't know how to create headers and stuff like that another place i've talked about it before um you know in some of the other lessons is five or fiver is a place i had um my facebook headers created in fiverr by some people on fiverr at one point in time they're not done by fiverr now but it's a great start if you're not creative and a very good artist but always you'll keep the content and make your page or platform look professional all right another do is you do want to post regularly and this is going to take a little bit of time but there are ways and services uh that you can post a lot of content at one point in time and schedule it to be posted on a regular basis one of them that i use is hootsuite so i take and create a lot of posts and then i schedule them to be posted on my platforms like facebook and instagram so i'll sit down you know one evening you know maybe for an hour two hours and create a bunch of posts and then those posts will actually be scheduled on later dates and times so something you might want to look into is hootsuite but you do want to post regularly put content on there whether it be it doesn't have to be every day but you know maybe once a week twice a week and a few times a month you definitely want to put content on your page another do is if you're comfortable with it is show pictures and photographs of family and what you're doing and and the reason why i say that is when people go to your um your platforms your social media platforms to learn a little bit about your about your business you know it's also about developing relationships and connections and the customers can see you and relate to you because maybe you're showing a kid of your uh a picture of your kid playing soccer like oh my gosh my kids play soccer too so you're trying to you know develop that connection with the customer and you and your company so i i would highly encourage you to post your quality content but family related content another do that i want to talk about is your profile picture so when it comes to almost all social media platforms there's typically a round you know avatar or icon whatever you want to call it and it's your profile picture you want to have a good quality profile picture now in what i do see people out there they'll have their um their platform that's utilized to promote their business and their profile picture will be a picture of their dog or some really odd weird thing like that you want it to be a picture you know i i highly recommend a picture of the business owner so i have a picture of my face it could be your company logo but i think the header itself the header that's where you would establish on your brand and information about your company you want to have a good quality and a professional looking header that has your branded colors on it has your company name or company logo but your profile should be a good quality picture of you and if that means getting out a good camera i mean now nowadays your phones take you know is almost as good of pictures as you know a three thousand dollar camera but just take a good uh photograph of your head your face um in really good lighting so you have a good quality profile picture so i did touch on it a little bit too the header itself you know the header needs to be professional and needs to be high quality and it needs to actually fit appropriately on facebook so there's a lot of different dimensions when it comes to all these platforms your headers that you create they're specific dimensions that they have to be you want to get it cut and done well and utilizing services like on people on fiverr is one way where you can get it you know done done right to the right size dimensions and the right aspect ratio so i'm looking at that you may you may know already know what size it needs to be when you install it or put it on there you can crop it but if you get it if you make it in like photoshop and make it the right size it makes it a lot easier when you put it on um the platform like facebook or instagram or twitter whatever one you're using right one of the don'ts when it comes to social media marketing and utilizing these platforms for your business is don't get involved in politics and don't get involved in political rants because what you're going to end up doing is people that don't have the same political beliefs that you do they're probably not going to call you you know for a bid or an estimate if you touch a nerve i just um i think there's other if you have personal pages that's where you can get involved in talking about politics and stuff like that but when it comes to your um your uh your business pages and pages you're utilizing to you know market your company i high i would highly recommend staying away from politics all right another don't is don't use offensive or obscene language or obscene gestures now i'm i'm absolutely shocked how many you know instagram pages i've looked at how many um facebook pages i've looked at where you know somebody is saying you know f this or they're giving the bird to you know um i don't know another organization or another person or another situation or they're they're just mad and upset about you know um customers or clients and and and them asking them for cheaper estimates or stuff like that i mean there's a lot of different reasons but this is not a place where you want to get offensive or use vulgar language because you know this these are platforms that are people are coming to learn about you and your company and you always want to look and act professional and if somebody sees that and that's offensive to them they're probably not going to call you for an estimate so do not get offensive use vulgar language or gestures on your platform all right so once again you know the reasons why you should actually utilize social media um social media platforms to market your company it's it's really it's a couple simple reasons it's free and it's easy to use so it doesn't cost you anything so it's a really good return on your investment if you get call backs yes it does take you time to build these platforms and time to add content and post regularly but it is a great return on your investment i've got i gotta say over the years i've gotten quite a bit of work from i know directly from my facebook pages um i'm not sure directly related to instagram or twitter but i utilize all those um platforms just to help establish you know my brand and on brand awareness you know in my communities one of the things i've done with facebook is utilize facebook to create um pages targeted to specific neighborhoods there's some really high end neighborhoods in my community right here one of them is hidden springs so i created a facebook page called hidden springs painters just to target and market to that neighborhood up in the mountains there's a small town called mccall and i created a facebook page called mccall painters because what was really interesting is all the local painters up there don't have web pages none of them have web pages so if you do a search for painters in mccall what comes up first in the google search engine is my actual facebook page for mccall so facebook can be a really good tool to target neighborhoods target towns and communities and it facebook actually does show up in search engines on like google all right so just to close this out you know i do highly recommend you know you get on social media if you're not very social media savvy uh you don't have to be you can actually hire agencies to build all these platforms for you manage these platforms for you you can even utilize um places that are really inexpensive like um fiverr to build the content um the the pictures the backgrounds and all that stuff so you don't have to know how to do it and i'm yourself but i highly recommend you uh if you don't to learn how and to get really familiar with social media because it just could help out your business so there you have it another video of my cabinet painting series if you want to get notified every time i upload and put a new video i think it got about 50 of the videos coming out and they're free for you you gotta hit the notification bell button or the subscribe button and the notify button if you don't hit them both you're not going to get notified by email so you want to get that notification that way you get notified every time i come out with a new video and upload it it's simple free easy to do just a couple clicks of a button it's never cost you anything and it never will hit it slam it bang it do whatever you got to do check out our new cabinet painting videos coming your way right here [Music] so