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Wright Mowers' Customer-Driven Design Philosophy

1:17
16:14
545.6K views

At 1:17 in

Lawn Mower review?!? Tested, Beat and Broke Wrights Dual Wheel Concept mower

What happens here

The presenter discusses the unique design philosophy of Wright Mowers through a 'secretly recorded' phone conversation with company owner Ed Wright. Ed explains that their engineering and product development are heavily influenced by direct customer feedback. They prioritize understanding landscapers' specific needs and challenges to create mowers that are practical and effective in real-world scenarios. This direct line of communication ensures that product improvements and new features are highly responsive to user demands.

Goal: Understand how Wright Mowers designs its products based on direct customer input.

Tools and materials

  • Phone — Recording the interview with Ed Wright

What they say

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I wrote it like I stole it guys I did things this more that I'd never do to one that I was actually paying for and I filmed it all just for you guys he didn't ask me to do a video he didn't even ask me to take a picture of it he didn't tell me what I could do or what I couldn't do he dropped it off and walked away actually to find out how this bowl are operated I had to get on the phone with him and after talking to him a couple times I was so impressed that I decided to secretly record one of our phone calls so we're gonna see what it's really like behind the scenes at Wright mores now before we get too far into today's video I really want to hear from you because you guys have a ton of experience with lawn mowers so I want to hear which one's you'd like the best and which ones you've had the most problems with because some of the people watching this video are going to be looking at your comments for guidance when they're trying to make their own purchase decision and today guys we're gonna have a ton of fun and you're gonna see me use and abuse this write more for an entire season and at the end of the video we're gonna wrap it all up and I'm gonna let you know what I think about it so let's get into it what you thought okay so what we were talking about was the the engineering and the customer feedback right right right tell me a little bit about that I want to make sure I know I understand what it is you're to be referring to I know one

Auto-generated from the video audio.