Differentiate Through Detail and Personal Service

the marketing that goes along with it when you pay attention to detail you are going to set yourself apart from the big box mowing companies okay here comes the 52 if you're 13 14 or 15 years old and getting started or if you're 30 40 or 50 years old it's the same let's get into this let's let's talk about how you're going to differentiate yourself from everyone else out there because this is a cutro market there's a lot of people but there's one thing that will always always always always always separate you from everyone else and that's it [Music] you you care about your work if you care about their lawn it's going to show when it shows they're going to do this your customers are going to be your best advertising when you get Word of Mouth referrals you know you're doing things right now if you're starting out your name is Jeff or Stan use that to your advantage use that personal name the personal recognition the personal service that you can give them that they won't get from the big box office lawn maintenance companies imagine yourself you've got to realize that the ability for them to reach out and contact you is important to many many customers it is the difference why they chose you in the