Price Comparison and Market Implications

>> The price does have to come down on it. Now I'm actually impressed with how this is built. A-Tak Home isn't a new company. It was actually established in the 1990s in Denmark. But here's where I struggle with this. This machine as you see it set up starts at around $65,000 and that's the show special. Now if we're going to actually compare and contrast that to a Ventrac, the Ventrac 4520 starts in the low 30s. Now this is not a perfect apples-to-apples comparison by any means. But if you're a contractor trying to make money with this machine, that price difference matters. Now I'm not asking if this machine is worth $65,000 to a golf course, a municipality, or a specialized contractor by any means. But what The question I am asking is can a contractor afford to go out and buy this machine, put it on a trailer, and make a living with it putting food on his own table at that price point? Now as much as price matters, there's also a story behind the name on every piece of equipment and this next one is a great example of that. Not only does price justify your purchase decision,