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Introduction and Brand Context

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2:05
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I bet he didn’t know. #heavyequipment #construction #johndeere #hitachi

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What happens here

The video opens with an introduction to the history between Hitachi and John Deere, explaining that for 38 years, Hitachi built excavators for John Deere. However, they have recently split, and Hitachi has retained the 'best' upgrades for its own machines. The segment shows a large orange Hitachi excavator, setting the stage for a discussion of its advanced features.

Goal: Understand the background and branding change for Hitachi excavators.

Tools and materials

  • Hitachi Excavator Hitachi — Demonstrating the product and its features

What they say

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Patrick, since 1987, Hitachi has been the company building excavators for John Deere. Is that correct? Yes, sir. That's correct. So, for almost 40 years, if an operator has sat in a John Deere excavator, he's actually been sitting in a Hitachi excavator. Yes, sir. Just different colors. Hitachi's been responsible for the research and development, the engineering, the quality control and manufacturing of both John Deere and Hitachi excavators for many years. Except recently, they've separated and Hitachi has decided to save the best for themselves with all new upgrades that no one else is allowed to have. Let's look at this. Patrick, show me the upgrades John

Auto-generated from the video audio.