Emphasize Value Over Price

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Focus on providing high-quality service and building strong relationships rather than competing solely on being the lowest-priced option. While price is a factor, trust and reliability often outweigh it for clients seeking quality and peace of mind. Aim to be the 'middle price' provider who has earned the customer's trust, which naturally leads to a higher rate of successful job closures.

Goal: Position the business as a trusted, value-driven service provider.

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it's a it's a key difference you know if you get some of these people that are just shopping for the low price don't worry about yeah you don't want to be the low price guy is that what we're doing you always want to be the middle price guy that has the trust built up because that's when they they feel that trust with you they're also gonna give you referrals I'm going exactly I mean you're around their kids you're around their home you you are on their property

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