Understanding the Performance Formula and Employee Motivation

get the chance to interview Tom Ziggler for the landscape business pro podcast and he's the son of Zig Ziggler and if you're into business you know that Zig Ziggler was the man to go to for sales and marketing Tom tells us that the performance formula is effort times skill times attitude and I'm going to cover that for you really quick because this is super important you got to learn this stuff and when you apply it to your company you're going to see how actually effective it is so at at itude when a new person comes in is at a one skills at a one effort is at a one 1 * 1 * 1 equals 1 so that person's at a baseline of one coming into the company the owner comes over to him says golly Bill we're really happy to have you on board we think you're really going to go far this is amazing opportunity for you and for us now that employee is all pumped up their attitude's going to go to a two their effort still a one their their skills still a one because they don't know what to do the owner says we want you to go over and rake those leaves nothing big no big deal right so the guy goes over and he starts raking leaves and he goes ah there's got to be a better way to do this he goes and grabs a blower and instead of raking leaves he blows leaves so what happens is his attitude's jumped up to a two his effort is jumped up to a two and his skill has jumped up to a two he's figured out a better way to do his job 2 * 2 is four time 2 is eight so that employee quickly within one or two days goes from a one two and eight but that's where they stop that's what Tom teaches us and what he talks about in the podcast is how to take employees to the next step to the 3 * 3 * three and what that means is when you have somebody that is at all threes not only will they achieve three times more than somebody that's at twos but they'll also be worth three times more to the company they'll bring in three times more in revenue and technically they'll also eventually earn between three and five five times the industry average for the same person that's at all twos so what are threes let's cover that real quick how do you get a person to go from twos to threes it's simple you cannot do it as the owner of the company they have to do it on their own to go from an attitude to two where the owner comes up and builds them up and creates that positive attitude to a three is when that employee takes ownership of their own attitude they determine whether they're going to be happy mad sad…