Principle 1: 100% Reinvestment

I'm going to jump in here because Zach and I are going to be firing up a mower and trying to use it and do some cool stuff today but I what I want to take you along for the ride is is how I built my dream and the one first principle that I want to tell you that cannot be compromised cannot be sacrifice cannot be altered or changed in any way shape or form is for you to begin to build your dream you have to reinvest everything back into your business 100% And that isn't just for a few months that isn't for a year two years I did it for a decade I didn't I I took a part-time job at one point so I could support my own business because I believed in the vision and the thing is is you guys got to feel it you got to believe in yourself you're going to hit bumps it's going to be a roller coaster ride and it's not going to always be the up roller coaster sometimes it's going to be the down roller coaster and that's a beautiful thing because those hard times are the absolute best lessons you can learn in life in business in profits everything you do so every time I get hit sidelined by some unforeseen obstacle that just knocks the wind on just knocks the wind out of you I've had my guys look at me and go H how do you handle that so calmly so cool so collected and it's because I'm in that moment I'm feeling the pain but I know