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Leveraging Social Media for Exposure

1:03
15:20
117.2K views

At 1:03 in

How Cooper Bogetti Changed My Life: My Story (A Key Part of How I Got Started)

What happens here

After meeting Matt from 1320Video, the speaker actively pursued an opportunity to get his Escalade featured. He provided good pictures to Matt, who then forwarded them to Cooper Bogetti, the manager of 1320Video's Instagram page. This led to a post that significantly boosted the speaker's social media following (from 1200 to 3200 followers). This interaction introduced him to Cooper and laid the groundwork for future connections.

Goal: Gain significant exposure and build an initial social media presence.

Tools and materials

  • Smartphone/Camera — Taking pictures of the Escalade
  • Social Media Accounts — Connecting with key figures and gaining followers

What they say

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just kind of you know got to know him a little bit after that i had you know now i know matt i think january february rolls around i'm trying to get momentum to like start the turbo build for the escalade i reach out to matt and ask him like hey if i got like some good pictures do you think that somebody would post them on the 1320 page and he's like yeah dude send me what you got i was tempted to cooper and i'm like who's cooper he's like he runs the instagram page cooper bogetti so i'm like okay me being the network oriented guy that i am i go find cooper bugetti on instagram and i or yeah facebook and i had him and okay well this is the guy who does that now because that's just what i do remember i remember sitting in you know dr bardol's writing class or whatever it was at penn state like doing this i was never paying attention i was doing stuff on my phone like stuff like that and he posted like a aerial shot that i took from the second floor of a building in my garage complex of the escalade when it had a blower on it that post got me like 2 000 followers or something which was astronomical at the time because before i did drag week my instagram page i literally had 1200 followers and probably 400 of them were people that i went to high school with or knew through like playing hockey or whatever and the rest of them you know i got posted on a couple monte carlo pages at the time because back then the escalade was still just my boring old daily driver i had no i didn't know what i was gonna do with myself i just knew that i liked messing with cars it was basically my escape

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