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Product Innovation and Problem-Solving Approach

8:40
23:06
28.1K views

At 8:40 in

He Grew CMP attachments from $480,000 to 4 million in 6 years. 4 k vid

What happens here

Derek describes his passion for equipment and his role as a "problem solver." He looks at existing attachments, identifies their shortcomings (e.g., chains and gearboxes on soil conditioners that fail when hitting obstacles), and redesigns them for improved durability and functionality. He uses the example of a soil conditioner, which he redesigned to use a hydraulic pump and an internal motor with a relief valve, preventing damage from impact. He also mentions the development of a unique Forestry Head.

Goal: Explore the strategy behind CMP Attachments' product development and competitive edge.

Tools and materials

  • Forestry Head CMP Attachments — Example of a unique, multi-functional product
  • Hydraulic Pump — Component used in the redesigned soil conditioner
  • Motor — Component used in the redesigned soil conditioner
  • Relief Valve — Component used in the redesigned soil conditioner to prevent damage
  • Soil Conditioner — Example of innovative product design to address common failure points

What they say

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manage the shop better than me so it's really cool to see absolutely yeah absolutely so I look I can I actually have people in place where I can go get advice from the only situation that we have in place yet is nobody can design stuff better than me like I have that like when I look at equipment I just love equipment like operating it yet in it and when I like everything I do is hands-on like I spend a lot of time in the equipment and I'm like gosh how can I make this better how can I treat this do that and I think that'll probably be my hardest challenge is how do I find somebody that loves equipment more than me and so that will probably be my role in this company so you're graduating I called the graduation process where you graduated for your graduating up and you're getting people to fulfill those spots inside of your business so that you can graduate to the next level correct is that yeah I would say I I enjoy designing equipment and coming up with new ideas and that will probably be my place in the business okay so let's talk about the transition period because I think this is a key element for guys that are going to try to duplicate and but you know the success you've had build a great team you were saying something off-camera that I want to make sure we head on and that's when how you actually started while you were doing it part-time or you went full-time this is good you guys yeah so like you know obviously I started off I took a two thousand dollar credit card loan because I never had money never had any investment into this I bought a welder and the first thing I built was detach oars we had I had already invented these but it was just was this in your garage this was in my garage so I started manufacturing 3.2 thatcher's and zero-turn D thatcher's and I did it nights and weekends I work 50 hours a week I came home every night and they worked til 10 11 o'clock then on the weekends I I work there was actually two years I only took two weekends off are you staring Christmas that was it like otherwise every weekend Saturday Sunday I worked and that's what it took to get the business going it's really hard and I can tell you at the end it's so worth it like now we did that for seven years though did that for seven years no pay seven years no pay busting your butt yes nights weekends and I repeat this because a lot of guys aren't willing to make that sacrifice to do what it takes to get here they look at somebody like you and think that success…

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