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Introduction to Defiance Snowplows and Cal's Legacy

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He Built BOSS. Then BLIZZARD. Now he's doing it Again.

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The video introduces Cal, a seasoned snowplow industry veteran, known for inventing Boss and Blizzard snowplows. He introduces his latest venture, Defiance Snowplows, which he describes as a 'throwback' to the original Boss plow, developed with his father and brothers. This initial segment sets the stage for understanding the legacy and experience behind the new Defiance brand.

Goal: Understand the origins and the key figure behind the Defiance Snowplow brand.

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All right, you guys. I'm with Cal, and Cal, you are no spring chicken when it comes to snow plows. You actually were the inventor of the Boss plows originally. Started Boss. >> Right. >> Then you moved over, and you started Blizzard snow plows. >> That's right. >> And now you have Defiance. You have another name brand that you are creating. >> The Defiance brand was the was the first brand that the the Boss plow was developed around. So, it's it's a throwback to the early Boss plow. >> What do you mean by that? >> When my father and I, and my brothers developed the Boss plow, >> Mhm. >> we branded as the Defiance >> Oh. >> V-plow, multi-position V-plow. >> Okay. >> And shortly after a year or two and uh we later rebranded it the Boss. >> Mhm. >> So, this is a throwback to the uh kind of a tribute to my father. >> Very cool. Now,

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