Apply Primer by Brushing

What happens here

Standing on a Little Giant ladder, the painter begins applying the Zinsser Bulls Eye 1-2-3 primer to the soot-stained clapboard siding using a paintbrush. He demonstrates the primer's excellent coverage as it visibly hides the dark soot. During this process, he highlights the primer's benefits, such as its low odor, flexible acrylic formula, and superior flow and leveling properties, which contribute to a smooth and effective application.