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Critique Manufacturer Strategy

9:46
14:31
62.8K views

At 9:46 in

Don't BUY this KUBOTA!!!

What happens here

The presenter expresses strong skepticism about Kubota's decision to offer the R640 when the R540 provides comparable practical performance at a lower cost. He views this strategy as potentially predatory towards less informed consumers who might opt for the larger, more expensive model assuming it's superior. He warns against relying on social media influencers who may lack real-world experience, emphasizing the importance of seeking advice from local dealer representatives who actually operate the equipment they sell, as they can provide honest and practical recommendations. The speaker states that the true cost of equipment is about the difference between purchase and resale price, not just the upfront cost.

Goal: Encourage critical thinking about marketing strategies and advocate for informed purchasing decisions through reliable sources.

What they say

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rate performance the cab configuration is almost identical except there is a pretty big difference in the price tag what is that telling you about how they view their customers it makes me question them and here's another thing that makes me question cabota they work with a lot of different social media influencers and some of them have zero practical experience running any kind of equipment let alone buying it and making a living with it some of the guys they've chose to use for their promoting their equipment don't know anything about equipment but they'll try to come off on social media like they do so take everything you hear on social media with a grain of salt from these guys there is nothing better than your dealer support if you can find local dealer support that you trust uh if even if it's a different color like to me that is your Best Buy yes cuz they all break down all of them break down but this is one of those things that just didn't make sense to me kind of raise the red flake didn't kind of it raised the red flag with me because when I see a dealership doing this what they did here it says why it's almost like it's a money grab to me right and I I I actually start to take it a little bit personal right because it's almost like guys that don't know better are going to go oh that's a 640 and if some of a dealer is going to oh yeah yeah it's got more horsepower they're not going to say oh you know all they're seeing is more dollar bills right more sales for their their company but you and and there's still those customers out there that it doesn't matter right it needs to be bigger needs to have more horsepower if that's my option that's my option agreed and that's fine if that's the way you are good for you man I to way I want I want value value for yeah dollars are hard to come by I got a question for you on this yeah yeah cuz value wise are you going to make more money on that one snowplowing no no I'm not it's not going to have a an increase in performance it's going to cost me more right straight out of the gate it's going to I'm going to get paid the same hourly if I'm doing it on a per push basis and there's no improvement in performance on this thing there's no reason for me to spend an extra $8 to $10,000 I can't put a bigger Pusher on it it's not going to move more snow it makes no freaking sense in any way shape or form I'm going to buy the machine that's going to perform the same as the bigger unit but for the least amount of…

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