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LiuGong Brand and Market Position

17:07
20:24
252.6K views

At 17:07 in

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What happens here

The host speaks with a representative from LiuGong, asking about their brand and how it competes in the market. The representative explains that LiuGong machines are assembled in China using world-class components like Cummins engines, Rexroth pumps, and Kawasaki hydraulic valves. He states that while there are cost savings due to assembly in China, the quality is maintained through robust engineering and standard, readily available components. He suggests cost savings are around 20% compared to competitors.

Goal: Understand LiuGong's product components, cost savings, and quality.

Tools and materials

  • LiuGong Excavator LiuGong — Showcasing LiuGong's products
  • LiuGong Wheel Loader LiuGong — Showcasing LiuGong's products

What they say

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yet he knows ami knows [Music] price what point why would a guy want to buy one of these brands that he's not familiar with when he can get something that he is familiar with yeah sure so really what with this machine I go back to it's the only thing you're not familiar with is the name on them on the side of the machine right and this service dealer right I mean because good being by the components but I'll tell you what I go buy a Cummins engine I'm not going to be able to throw that in yeah I would just look at it scratching my head so do you have actually guys that can fix these things from start to finish yes we do we do so right now as we stand today we have about 35 dealers across the country with right at 100 locations trying to add to that different r2 to that list daily right so just trying to make sure that we grow our market as well and that's you know part of the requirements as any dealer right we have to have a good servicing dealers all service trucks mechanics that are trained to the sandy product so the whole borderline nothing you know any different than you're used to in the US so across the board we're about 20 percent less twenty percent on average on average from from top to bottom on every piece of equipment okay with a five-year five year 5,000 I will take yes sir okay now this is a brand new loader - right brand new cast this is are there even any in the United States yet waters oh you do two and a half years I thought you guys were the first to import these we're the only ones importing them okay so I got that part right tell me about the loader it's a cast 33 TLX carbon edition compact articulating water weighs 3,000 pounds currently configured with the Kona way to the lift 2,400 so why would they want this over the multi clip or one of the other ones what's the best advantages to this the u.s. Universal mini play us a pinch of that bass couplers we also offered the largest tire in class 14 inches wide most of the competition only has 12 inch wide tires where's this built this is built in Italy and what happens when it breaks in Minnesota they call me and I fix it em as if it breaks in Michigan call me and I sent parts and get you hooked up with someone who can fix it okay are there service centers around the nation aren't you looking for dealers we have all 10 the owners across the country right well how do you guys find you if they want this load or more information how would they find you T&E distributing calm all right…

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