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Discussion with Venieri Representative

1:47
20:24
252.6K views

At 1:47 in

Cheap & Obscure! 5 New brands of Heavy Equipment coming to America 4 k video

What happens here

The host approaches a booth featuring yellow heavy equipment, specifically a backhoe loader. He asks a representative about the brand, which is identified as 'Venieri', an Italian brand. The host inquires about their distribution in the United States and the company's strategy for competing with established brands regarding pricing and parts availability. The representative states they keep $12 million in parts in stock and have a complete model on hand for 'robbing parts from' to ensure quick availability.

Goal: Understand Venieri's market position, pricing, and parts strategy.

Tools and materials

  • Venieri Backhoe Loader Venieri — Showcasing the Italian brand's equipment

What they say

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seeing a lot of in the future [Music] I never heard of this thing you turn your breath it's Italian breath sorry Thank You Annie you went in vain Gary if you guys have distributors in the United States yes sir okay so if guys wanted to you know check out this brand what would they do with words if you have a website tell me yeah absolutely you go to applied machinery or applied mech comm AMS calm and look up stuff there or you could just type in if you really wanted to type in the product name the naree or Merlot all right let's go up in the cab [Music] what do you guys think of this cab it looks like leather but it's actually plastic which would make it easier to clean for sure [Music] hey can I ask you a question I can't forget that I forgot to ask you earlier price points price points how are the price points on this equipment in comparison to the equipment that the guys would you know there are they're familiar with like the John Deere's and the new very compatible if if not we'll beat them well you should beat them because I mean I must be straightforward if I'm gonna buy a cat for the same price as an Italian named Bren that I've never heard before I can't wins every single time right because of recognizable name of course service and right you know parts the lug nuts on my machine that's an Italian lug nut on that machine can I go down to my local store and get that Italian lug nut or am I gonna go on a search for that [Music] I'm probably gonna end up on a search for but we keep twelve million in parts in stock at all times okay plus we keep one of every model in stock that is only for robbing parts from that that keeps us out of trouble the cars in this United States yes sir you know in the United States so you have one of these set up that if anybody needs the rear glass you'd actually take the rear glass out of that if the person needed it maybe it's just me but I don't think that's good I one don't want my parts pulled off from a different machine and if I'm in Minnesota and that machines in California and then some guys got to go out to the Machine and he's got to pull the part off from the machine then he's got a transfer it over to me I'm gonna be waiting for weeks on a part it's just the way I view it I love the fact that I mean I've just bought my first cat and I absolutely love the fact that I can go down to my cat dealer and walk out with whatever I need it's just one of those nice perks yeah I pay for it oh I pay for it but also that…

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