Genex Technology, VOC, and Color Retention
At 9:24 in
Arborcoat Stain Review. Should You Buy This Stain from Benjamin Moore?
What happens here
The reviewer delves into the technical aspects of Arborcoat, highlighting its Genex Technology colorants. These colorants are zero-VOC (Volatile Organic Compounds), ensuring that the tinted product maintains its zero-VOC rating, unlike many other brands whose colorants add VOCs back into the paint. This technology also significantly improves color retention, making Arborcoat ideal for customers who want colors that remain true and vibrant for years, both indoors and outdoors. He also notes that Genex Technology makes it almost impossible for other paint stores to precisely match Benjamin Moore colors, emphasizing the uniqueness and exclusivity of their color palette.
Goal: Explain the benefits of Genex Technology in terms of VOCs, color retention, and color matching.
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