Branding, Quality, and Price Philosophy

right so i'm going to talk a little bit about uh the branding and marketing of benjamin moore products and and i think the branding and marketing on labeling on their cans is absolutely amazing and i have the confidence to set their cans you know out on a job site and um have a customer see it you know they're you're gonna have your paint sitting outside or inside and i know there's uh there's some companies out there that don't do a very good job you know branding and marketing and labeling on their products and if they're not branded and marketed well you know the customer could not have confidence in the products that you're using but benjamin moore products labeling is really dialed in the arbor coat looks absolutely amazing it's kind of something um you know it's not necessarily you know what's inside the can but what's outside the can is a representation possibly of what is inside the can and i really like their branding marketing and labeling so another thing i want to talk about is designers use the products pretty widely and designers you know use the products quite a bit because and recommend the products quite a bit because they are seen as very high-end products and they they are actually high-end products they make amazing products that perform very well for professional painters and do-it-yourselfers designers widely use it because um they are high-end products and they also have amazing colors their color fandek is absolutely amazing and then the colors hold their colors very well inside and out so designers widely use them we'll talk a little bit about price on the perceived price by some might be high but they are high-end products and in the paint industry you and paint manufacturing and paint products you do truly get what you pay for if you buy uh paint that costs a little money what's inside the can is going to represent a represented representation of what you're paying for so you get what you pay for and it's the same as a paintbrush if you buy a cheap paintbrush you're going to get a cheap paintbrush that performs not very well all right so i'm going to talk about a little bit of the the positive things that i do like about the arbor coat and one of them is the coverage of all the