Borrowing Credibility Through Association Memberships

but the next way you can do it is you can borrow credibility and you can do that instantly and this this is how you borrow credibility this is a huge thing and I want you to make sure you understand what this means when you borrow credibility you hook up with associations you hook up with the Chamber of Commerce you hook up with the Better Business Bureau you hook up with other organizations in your area and you join them and then you get on their committees or you go to their meetings or whatever it is you got to do to be a member in good standings but it gives you the ability as soon as you join that organization it gives you the ability to borrow their Insignia that's huge when you borrow their Insignia when you borrow the Chamber of Commerce logo and you slap it on your website guess what you're credible you may have only been in business three days but it looks like you've been around for years when you borrow the Better Business Bureau pledge and you slap that on your on your logo on your trucks on your website again another way to instantly establish credibility by borrowing it that's key element you get three four of those um it's called social proof you get three four of those on your website and boom you're in business and you have a perceived reputation that you may not have earned but you have it at that point that's one of those little tricks that you can use immediately to set up your business