Gennex Color Technology

there gen x technology is something i've talked about a little bit um in depth in other videos about um that technology if you've never heard it you're going to see it on benjamin moore cairns genetic technology is a color technology that benjamin moore has designed their own color in specifically for their own paint so they don't use universal colorants and they've took out a lot of universal chemicals that go into the colorants that degrade the quality of the paint or make the colors um fade faster and then they um also are water-based uh water-based colorants that when you add those to the no no vlc paints the colors don't have vocs and so you're not adding vlcs to the paint so you still have a zero voc paint and it is their own colorants that hold their colors a lot better on interiors and on exteriors darker colors that fade really fast with a lot of other competitors paints out there gen x colorant technology you know helps those dark colors you know resists fading a lot faster the gen gen x color technology also makes it very difficult for other paint companies to actually color match their paint so if you choose a color off a benjamin moore fan deck and go to another paint color or paint company and ask them to color match it it's going to be extremely difficult for them to color