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Propose Tiered Service for Landscaping

3:59
6:41
102.4K views

At 3:59 in

Really Bad Advice for Small Business

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What happens here

The presenter proposes applying this exact model to a landscaping business, suggesting a 'Next Day Landscaping' service. This would involve offering different pricing tiers: a standard rate for customers willing to wait, and a significantly higher premium rate for those who require their landscaping project completed by the very next day. This strategy allows businesses to capture additional revenue from clients who prioritize speed and convenience.

Goal: Develop a business model for landscaping services that includes premium 'next-day' options, allowing customers to pay extra for immediate or fast completion, mirroring expedited shipping.

What they say

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to 90210. You're going to come up with the landscaping company and it's going to be called Next Day Landscaping. And what you're going to do is you're going to deliver landscaping at premium price the very next day. Now, you're going to get booked. And so, what you're going to do is you're going to give your customers options. You're going to tell them that if they can wait, they get the standard fee. If they got to have it done within a week, well, here's the expedited rate. And if they absolutely positively must have their landscaping project completed by the very next day, well, guess what? That's going to be the premium price of all premium prices, plain and simple.

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