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The Story of the 84 Lumber Sponsorship

7:16
50:44
120.7K views

At 7:16 in

Norm Benning's Backyard NASCAR Race Shop: Underdog Favorite Keeping Old School Ways Alive

What happens here

Norm recounts the story behind his 84 Lumber sponsorship (Number 84). He explains that Joe Hardy, the owner/founder of 84 Lumber, had promised involvement for years. Norm states that his eventual partnership with 84 Lumber paved the way for larger companies like Lowe's and Home Depot to become involved in NASCAR, as they wanted to compete with 84 Lumber's visibility. This provides an interesting historical context to NASCAR sponsorships.

Goal: Explain the origins and impact of the 84 Lumber sponsorship.

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water. Supposedly this is what they use down in Miami to chase all the drug runners and stuff like that. We've heard some stories about that. So, and I bought that one down in Florida. For people who don't know, what is your uh day job? I fly airplanes. I'm commercial pilot, but I never flew commercial. I flew corporate. Flew for mind safety and corporate jet, people like that. Teach people how to fly. See, I didn't know that until uh Dennis told us. This is like stuff's cool. you're just like, you know, regular guy, except you happen to be a a NASCAR racer and have been for such a long time. And I I have bragging rights. Uh in fact, that that year that Crossey was there, all of my crew members were from NASA. They were all NASA engineers. How did you and how did you find that? Well, one friend of mine who helped build the shuttle, he asked us the other I have huge amount of fans at NASA for some reason and uh it's cuz you're they all wanted to go and so we had six of the guys that helped build the the shuttle on our crew. And that was that was bragging rights. Yeah, that's cool. But they I'd ask them to do something and they'd do it better than I could ever do it and then they'd

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