The Story of the 84 Lumber Sponsorship
7:16
50:44
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At 7:16 in
Norm Benning's Backyard NASCAR Race Shop: Underdog Favorite Keeping Old School Ways Alive
What happens here
Norm recounts the story behind his 84 Lumber sponsorship (Number 84). He explains that Joe Hardy, the owner/founder of 84 Lumber, had promised involvement for years. Norm states that his eventual partnership with 84 Lumber paved the way for larger companies like Lowe's and Home Depot to become involved in NASCAR, as they wanted to compete with 84 Lumber's visibility. This provides an interesting historical context to NASCAR sponsorships.
Goal: Explain the origins and impact of the 84 Lumber sponsorship.
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