Establish a Scientific Approach to Pricing

What happens here

The speaker addresses the question, 'How do you price projects?' He immediately dismisses the idea of finding a 'sweet spot' or guessing, stating that pricing is scientific. He emphasizes that clients must either be comfortable with the budget or be willing to change the design of the project. This sets the stage for a data-driven approach to pricing.

Goal: Recognize that project pricing is a scientific process, not guesswork.