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Stesso

Craftsman User Profile

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Is This True about Tools and People? 5 Tools with 5 Personalities #construction #trades

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What happens here

Craftsman power tool users are portrayed as office workers or 'white-collar dads' who keep their tools in a desk drawer. They only use their tools when absolutely necessary, suggesting a less frequent and less intensive use compared to other brands.

Goal: Understand the stereotype associated with Craftsman users.

What they say

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in your blood to try to save every single dollar you can from buying new tools. You probably already have a bunch of batteries laying around and it's just convenient for you to stay loyal to your brand. If you use Craftsman, you're probably an office worker or a white collar dad that leaves his tools in the desk drawer and only uses them when he needs to. If you use Makita, you're probably that contractor that's going to let everybody know in the job site that you use Makita. You're always passionate around others and you're constantly

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