Negotiation and Professional Standards

What happens here

The guest further clarifies his approach to pricing, noting that it's crucial to understand the client's budget. He shares that large companies like Sherwin-Williams have massive marketing budgets, so a $200,000 offer might be 'pennies' to them. Conversely, a new inventor with a limited budget might only be able to afford $2,000 for a product promotion, which would not be viable for his services. This illustrates the importance of tailoring offers based on the client's financial capacity and the scope of work. He stresses that he's not trying to get rich but aims to make a fair living while ensuring his clients receive value. He references advice from a 'Rancher star' (Cody Crone) who taught him to negotiate for full travel expenses, including first-class flights and five-star accommodations, highlighting the standards he now expects for his time and brand. This underscores the professionalization of his influencer role and the need for clear agreements on compensation and deliverables.

Goal: Understand the negotiation process for brand partnerships, including budget considerations and setting professional standards for compensation.