Customer Acquisition through Neighborhood Saturation

where he makes the absolute most money. How did he get that many customers? What he does is he calls it neighborhood saturation. So, we're going to go over every aspect of this. So, don't get me wrong, there's a ton of stuff. We're going to go over pricing. We're going to go over saturation. We're going to go over everything that you need to do to create recreate the results that have built his company. Stay tuned. So, let's get started. Neighborhood saturation. The first thing he did when he was beginning was he made the mistake of going into commercial lawn maintenance. How did that work out for him? Not at all. He quickly learned that he wasn't making any money. He might as well have just skipped out and just did what he was doing. That story behind us, he then fired his customers. He fired his clients and he moved into residential high-end. So, he gets his foot in the door in a neighborhood and he does direct mailing and door hangers. And he highly recommends that you do this, but he learned the hard way to do it the right way. There's a good door hanger and a bad door hanger and it's all the difference between profit and loss between having jobs come in the door and having the phone call phone not ring at all. And so be very very very careful when you put your door hangers out there. The next thing that he talks about is optimizing your website which takes longer but you need to do that.