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Showcase Heavy Equipment or Unique Assets

1:40
4:02
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At 1:40 in

Free Guerrilla Marketing for small business -Fast, Fun, effective!

What happens here

If your business uses heavy equipment (like a skid loader or excavator), use it in the parade. Kids love heavy equipment, and it's a great way to attract attention. If you don't own such equipment, consider partnering with an implement shop or equipment rental company. They might be willing to lend you a piece of equipment and a trailer for free, as it provides them with free publicity too. This creates a unique and impactful presence.

Goal: Utilize impressive equipment to capture attention and promote your business or partners.

Tools and materials

  • Equipment Trailer — Transporting heavy equipment in the parade
  • Heavy Equipment — Attracting attention and showcasing capabilities in the parade