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Choosing the Right Dealer, Not Just the Brand

1:25
10:45
123.6K views

At 1:25 in

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What happens here

The creator shifts focus to the decision-making process when buying heavy equipment. He advises against fixating on specific brands like Case, Caterpillar, Komatsu, Kobelco, or Volvo, as all major manufacturers produce high-quality machinery. Instead, he stresses the critical importance of evaluating the service dealer in one's area. A reliable dealer offering fair treatment, competitive pricing, and efficient repair services is paramount, as even the best equipment will eventually require maintenance. He shares a personal experience where an exceptional Kobelco dealer led him to purchase multiple machines from that brand, despite his prior preference for Case.

Goal: Understand the importance of local dealer service and reputation when purchasing heavy equipment.

Tools and materials

  • Case Excavator Case — Mentioned as a preferred brand, but not chosen due to dealer service
  • Kobelco Excavator Kobelco — Illustrating a positive dealer experience
  • New Holland Backhoe New Holland — Mentioned as equipment purchased from a good dealer
  • New Holland Skid Steer New Holland — Mentioned as equipment purchased from a good dealer

What they say

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comfortable to be in. Hey boss, you got something going on? We got lots of firewood, so I figure we play a little Legos. [music] Playing Legos. [music] I'm out of here. Case, Caterpillar, Kamasu, Cabelco, Volvo, who makes the best piece of equipment? Well, my answer is they all do. They all spend hundreds of millions of dollars investing and improving their equipment just for you guys. So, when it comes to what brand you should buy, you shouldn't. What I mean is you really need to look at the service dealer in your area. You need to buy the dealer and not the brand. Which dealer is going to treat you the best? Because every single one of these pieces of equipment we just mentioned is going to break down when you bring it into the shop. Who's going to treat you fairly? Who's going to give you the best price? And who's going to get you back in operation is way more important than whose logo is slapped on the side of a piece of equipment. Let me let me give you an example of how extreme I mean. I love Case, plain and simple. But I don't own a lot of Case equipment. Although it's one of my favorite brands, the dealer in my area wasn't my favorite dealer. I didn't even know anything

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