Charge your customers the most that you can, but don't work for free

What happens here

It's important to charge the maximum possible rate for your services in your area, never leaving potential earnings on the table. While this approach might lead to losing some work because you're charging more, it's generally better than taking on jobs for too little profit. Customers often prioritize immediate service, and understanding this can help justify premium pricing.

Goal: Optimize pricing for your services to maximize income without undervaluing your work