Cool stuff with magnets. #magnets

We have poly magnets under the hood of the gator hook. And you know what I'm going to do? We're going to Let's just hold on that. I got the pro right here. John, come here. Come here. He's the CEO. He's the personality. Oh my god. We We have the boss. He's got the boss. We found the boss. So, show us what's going on here. We got Wait, somebody ran off with our mic. Try this again. No, we're dude. This is live. The live TV, dude. This is live TV. Okay. All right. So, John, so you got a magnet here. I think a regular magnet, right? When you connect that to a piece of steel, what's the problem we all have? Slide them down. Slide down when you put weight on them. So, we have a technology where we program these magnets. So, if you look at that, I don't know if you can see that. Yeah, we definitely can see that. You got the north and south poles all magnetized on the same surface. So, why that's a big deal is now we can take I'll use this one that's on here. You can take a regular neodymium magnet that's programmed and now you can put on 25 lbs up to 45 lbs of weight. Is that I mean, is this styrofoam or is it Let me see. You look like you pump these things for a living. Holy crap. That's