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Business leadership in 2025 is all about curating culture.

1:22
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Video by Creekside Outdoor Living

Creekside Outdoor Living

What happens here

This video features an excerpt from the 'Kid Contractor Podcast with Caleb Auman' (Ep 648: Your Desire and Vision), where Caleb discusses the importance of protecting company culture at all costs. He shares a personal anecdote about having to make a difficult decision to remove a high-level, high-performing individual who was deemed a 'culture cancer' from his company. The discussion emphasizes that maintaining a strong and positive company culture should always come first, even over individual business smarts or performance, as everything else will follow from a good culture.