doing some stuff with it. We got Rean and Buck, right? Yes. These are the guys. So, this story actually starts, Rean, when you reached out to me and said, "Hey, you know, I seen what I seen the video you made in the past and ASV has kind of changed their story." and you started to explain to me how you guys have listened, but what's the actual story with ASV? ASV, then it was TX, now it's ASV again. I mean, I don't really know. I'm kind of confused on what's going Can one of you guys kind of explain what's going on with the company? ASV started in 1983. Back then, we started with our very first product, the track truck, and then brought it into the '90s, uh, where we introduced our first loader, uh, with posy track technology. um and really gained a lot of traction in the market. You know, in the in the 80s and 90s, I mean, we really were the first compact track loader to market in the US. I would say by the mid to late 90s and into the early 2000s, we're definitely known as an industry leader in performance. ASV started out, I mean, you originated focusing less on price and more on developing the technology, but then you got bought out by Trax. Yeah. In uh roughly 2007, Terra bought ASV. So we uh began marketing products only underneath the TX brand name. So uh so no more ASV, we were solely TX. There may be price orientated development, right? That uh would lead to products maybe you're willing to sacrifice performance and bring out a product that was more price competitive. Uh and so in 2015 we relaunched the ASV brand name. Uh and now last year in 2017 uh we became a public company again. It also allowed us to release the ASV brand again. And when we did that or before we did that, we actually redesigned our product line from bottom to top. What could we do from a performance standpoint, from a reliability standpoint to make sure that they were, you know, the products we wanted to have our name on? In 2015, do you feel that ASV took another turn and instead of concentrating on being price competitive, went focused refocused back on quality when you completely redesigned the machines? Yeah, absolutely. I mean, that is what we're about is trying to be the premium performance, premium reliability product on the market. So, we're not going to be the cheapest product, but we want to make sure that you get return on investment, so we're the best product in the end. Okay. So, I want to say right now because I didn't know this story and maybe some of you guys…
