Become a Good Place to Work

What happens here

The speaker introduces the topic of building a good team, asserting that a company must first become 'a good place to work'. He explains that this involves 'marketing yourself' not only to clients but also to potential and existing staff members. He uses examples of large companies like Google and Apple, which feature 'adult playgrounds' and 'fun zones' to illustrate the kind of attractive work environments that draw talent.

Goal: Understand the necessity of creating an appealing work environment.