The Water Features Revenue Ecosystem

material and maybe the sound of water and a typical landscape contractor that does 90 of his work is hardscapes and sawscapes and he dabbles maybe 10 percent in water States will go out to that contract customer and let's say the customer tells them I've got a ten thousand dollar budget and that landscape contractor will design a six thousand dollar patio three thousand dollars in perennial plants and put a thousand dollar pre-form pound that sits in the corner leaks turns green freeze mosquitoes and has all the fish eaten by raccoons and that thousand dollar pre-form tub that sits in the corner leagues turns green freeze mosquitoes and has all the fish eaten by raccoons will cause more hassle for that landscape contractor than the other nine thousand dollars in the Landscaping combined true or false true and then they meet the pond guy at the green industry Expo and they say Pond sucks you can't make money from it and I go oh really what's the difference the difference is every single water feature they build is different they don't follow a set system when they put a patio in they put the screenings down and the papers on top of it when they put a pond in they give a customer a 5.9 waterfall to make waterfall off a roof they give the customer what they ask for instead of what they want a natural water feature and they don't make money with water features and then they look at me as a farm guy and they said you can't make money with water features and I'm like what the hell are you talking about you're not following the plan stand you're not a franchise owner you're not keeping it simple stupid you're giving the customer what they ask for you're not following the system and I get 60 70 people coming to my Academy and the rest of them say I'd rather mow lawn for 40 bucks an hour and I go what the hell is wrong with this it doesn't make sense to me I don't make money comparing what you guys charge but I want you to be successful in business these are the actual numbers I didn't make up these numbers these came from planning this is our actual numbers of our construction crew that's what they do our maintenance crew and by the way does it end there no because here's the big Epiphany how many guys in here are moan blow guys or full-service landscape contractor design build show of hands I'd like to see this okay at least half of you in here are already in this business what this is a huge statement that I'm going to make but go ahead and argue with me bring…